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Taobao and Tmall's 11.11 Shopping Festival Records Robust Growth
In 2024, the user base for november 11 shopping festival-related purchases on Tmall reached a record high, with the number of brands exceeding one billion increasing by 46.5%.
At 24:00 on November 11, 2024, the finale of Tmall's november 11 shopping festival, the total transaction volume surged, and the user base for purchases reached a new high. Tmall has always been the main battleground for brand transaction explosions. During the full cycle of Tmall's november 11 shopping festival, 589 brands achieved transaction volumes exceeding one billion, a 46.5% year-on-year increase compared to last year, breaking historical records. Among them, apple, haier, midea, xiaomi, nike, wuliangye yibin, and 45 other brands achieved transaction volumes exceeding 1 billion. Trendy brands such as miHoYo, Tom Ford cosmetics, kerojolin, computed tomography, and Belgian fish oil brand WHC made their debut in Tmall's "billionaire club". Tmall is also the best place for new brands to establish themselves and achieve rapid growth.