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Major bank rating丨Bank of America: Downgrades Nike's target price to $90, expecting a sales turning point in the second half of 2026.
On December 23, Gelonghui reported that Bank of America Securities published a research report indicating that Nike's new CEO, Elliott Hill, implemented quick actions for destocking in the first 60 days of his tenure, providing space for future innovative products. The firm believes this is the correct strategy and that it will lead to healthier Business. The firm reiterated its "Buy" rating for the company, lowering the Target Price from $95 to $90, while also adjusting the earnings per share forecasts for fiscal years 2025 and 2026 down to $2 and $2.34 respectively, to reflect the downward revision of sales and gross margin forecasts, as well as ongoing investment in the brand. The firm expects these new measures to continue until 202.
Bank of America Securities cut the Target Price for Nike (NKE.US) to $90 and lowered the earnings per share forecast.
Bank of America Securities released a research report stating that Nike (NKE.US) new CEO Elliott Hill has launched quick actions to reduce inventory during his first 60 days in office, creating space for future innovative products. The firm believes this is the correct strategy and will lead to a healthier Business. The firm reiterated a "Buy" rating for the company, lowering the Target Price from $95 to $90, while also adjusting the earnings per share forecast for the fiscal years 2025 and 2026 down to $2 and $2.34 respectively, reflecting lower sales and gross margin forecasts, as well as ongoing investments in the brand. The firm expects this new initiative to continue until 2026.
UBS Group lowered the Target Price for Nike (NKE.US) to $73 and rated it as "Neutral."
UBS Group published a research report indicating that Nike (NKE.US) may face more negative news in the coming quarters, thus there remains a significant risk of downward adjustment. However, the bank believes that Nike has the potential for a rebound in the long term, and therefore maintains a "neutral" rating with the Target Price lowered from $80 to $73. UBS Group has revised its EPS forecasts for Nike for the fiscal years 2025 to 2027 down by 15%, 23%, and 16% respectively, to $2.05, $2.20, and $2.90, due to the belief that the group will need to take more actions than originally anticipated to reduce inventory, in addition to the new CEO.
Morgan Stanley has lowered the Target Price for Nike (NKE.US) to $74 and has rated it "in line with the market."
Morgan Stanley released a research report indicating that Nike (NKE.US) had better-than-expected performance in the second quarter of fiscal year 2025, but the guidance provided by management reveals that the fundamental situation may deteriorate. The timing for reaching a turning point is still unclear, and the risk for earnings per share is expected to continue into the 2026 fiscal year. Morgan Stanley also expressed optimism about Nike's new CEO, thus maintaining a "market perform" rating and lowering the Target Price from $80 to $74, believing that management's guidance for the third quarter is set lower than expected and is likely to be achievable.
BOCOM INTL: Maintains TOPSPORTS 'Neutral' rating with a Target Price of HKD 3.06.
BOCOM INTL has released a research report stating that it maintains a "Neutral" rating for TOPSPORTS (06110) due to ongoing pressure on foot traffic, expecting the company to still face operational pressure in the short term. However, considering that the sports sector has significant growth potential, although the role of offline channels is expected to undergo adjustments and changes in the future (such as precise matching of brand attributes), they remain one of the important channels. At the same time, Nike's new CEO values efficient retail cooperation across the board and the layout of professional sports categories, such as outdoor and running (with more emphasis on cushioning materials). As TOPSPORTS is an important retailer for Nike in the China market, the future cooperation between the two is worth looking forward to. Maintaining the Target Price.
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