In order to save its business in China, Starbucks (SBUX.US) has appointed a CGO for the first time.

Starbucks has hired its first Chief Growth Officer (CGO) in China to attract young coffee drinkers back, as the American chain has struggled in its largest international market.

Zhitong Finance14:51

Express News | India's Tata Consumer CEO: Targeting Double-Digit Top-Line Growth in H2, Bottom-Line Will Be Stressed

Breakings2minutes ago

Express News | India's Tata Consumer CEO on Starbucks Store-Opening Plans: Co "Will Calibrate" for Short Term

Breakings3minutes ago

Starbucks Hires First China Growth Officer to Boost Sales

BNN Bloomberg13:24

There Are Reasons To Feel Uneasy About Starbucks' (NASDAQ:SBUX) Returns On Capital

Yahoo FinanceDec 15 20:00

Starbucks China makes another change! The former head of Extreme Auto has joined as Chief Growth Officer.

① Yang Zhen has extensive experience in digital marketing, which may bring new perspectives and ideas to Starbucks, especially in terms of digital marketing and user experience. ② The establishment of the CGO may also be just part of a major adjustment in Starbucks' management, as the management has undergone multiple adjustments this year to adapt to the new market environment.

cls.cnDec 13 23:16