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In order to save its business in China, Starbucks (SBUX.US) has appointed a CGO for the first time.
Starbucks has hired its first Chief Growth Officer (CGO) in China to attract young coffee drinkers back, as the American chain has struggled in its largest international market.
Express News | Starbucks China responds to the adjustment of the Xintiandi store: the business district is revitalizing, with over 1,100 stores in Shanghai ranking first globally.
Express News | Once regarded as flawless. However, with the slowdown of the economy in China, Starbucks has also fallen into difficulties, as cash-strapped consumers are no longer purchasing expensive drinks and are instead favoring cheaper local newcomers, whose coffee
India's Tata Faces Pressure in Starbucks Joint Venture as Consumers Cut Back
Express News | India's Tata Consumer CEO: Targeting Double-Digit Top-Line Growth in H2, Bottom-Line Will Be Stressed
Express News | India's Tata Consumer CEO on Starbucks Store-Opening Plans: Co "Will Calibrate" for Short Term