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Target Newsroom
AI shopping assistants have contributed to usa's "Cyber Monday" sales surpassing 13 billion dollars, a year-on-year increase of 7.3%.
According to a report by adobe, usa consumers reached an online spending of 13.3 billion dollars this year on "Cyber Monday", which is a 7.3% increase compared to Cyber Monday in 2023, surpassing the 10.8 billion dollars spent online on Black Friday. Caila Schwartz, director of consumer research at Salesforce, stated that generative ai tools can answer basic product queries from online shoppers, helping retailers protect their profit margins despite rising costs.
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The "shopping spree" shows no signs of stopping! Cyber Monday ignites a record high in retail innovation in the usa during "Black Friday".
usa shoppers are expected to spend as much as $13.5 billion online during 'Cyber Monday,' slightly higher than the company's initial forecast of $13.2 billion.
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Bringing a traffic surge of 1800%! AI assistance made "Black Friday" in usa online retail "explosive sales".
①"Black Friday" online sales reached $10.8 billion, hitting a record high; The usage of AI-driven online chat services increased by 31% year-on-year. ②OpenAI, Perplexity AI, amazon, walmart, and others have all launched AI functions related to shopping. ③E-commerce has become a core track for commercializing AI.
"Black Friday" flash report: The United States experiences a stark contrast between offline and online sales, with online shopping expected to set a new record.
Consumers are increasingly inclined to shop online. The data shows that physical store sales growth is less than 1%, while online sales have surged by 14.6%.
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