Some Brick-and-Mortar Retailer Stocks Gain After Christmas -- Market Talk
Shares of Retail Stocks Are Trading Higher in Possible Reaction to Mastercard SpendingPulse Data, Which Showed US Retail Sales Grew 3.8% in the Holiday Season.
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Institutions: Target increased advertising spending during the holiday season, but its effect on boosting sales was minimal.
Gelonghui, December 25 | In the most competitive holiday season, major retailers in the USA, Target and Walmart, have increased their advertising spending to attract consumers on the Short Video app TikTok and streaming platforms. According to the market intelligence company Sensor Tower, which tracks online advertising spending, from October to mid-December, Target's online advertising spending increased by 8% compared to the same period last year, with a 70% increase in spending on TikTok to attract younger consumers. Meanwhile, Walmart increased its online advertising spending by 30% during the same period, on TikTok.
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